Competitive Strategy for Coachhouse Marina Resort- myassignmenthelp

Question: Discuss about theCompetitive Strategy for Coachhouse Marina Resort. Answer: SWOT analysis Strengths The company extensively uses the social media for its campaign and advertisement strategies so that it can attract the potential customers towards their resort. The company also provides stiff competition to the new hotel chains that want to gain entry in the same locality, as the brand is well established in the market and the customers are satisfied with the level of satisfaction that they get within the organization. The services provided by the employees are sufficient, which helps in getting positive feedback from the customers within the organization. The company also has a loyal base of customers that allows them to improve their services in an efficient manner (Phillips and Moutinho 2014). Weaknesses The prices of the stock for the company have been decreasing in the market, which is a major concern, as it will affect the investors who are associated with the company. The company is present locally and does not get the international presence that will allow them in attracting the customers. This is a major weakness for the company, as the promotions are not being done on a high level that will help in attracting the customers. The organization is not tapping the resources that are present in mid-markets or in the budget markets, which will help them in attracting the customers to their projects (Moyle, Weiler and Croy 2013). Opportunities The company needs to tap the opportunities that are present in vacation ownership, as it will result in increasing the level of profit for the company. The use of social media in an extensive manner needs to be done so that it can highlight the opportunities that the customers can get when they are booking the hotel. The use of social media will also enable the company in promoting them within the market so that it can be preferred by the customers over the other companies that are present in the market. The company also needs to target the diverse markets that are available so that it can attract a large number of customers towards the hotel (Tsitsiloni, Grigoroudis and Zopounidis 2013). Threats The political disturbances that are taking place on a constant manner in the country are causing problems in the hospitality industry, which is also affecting the sale of the company. The constant pressure from the competitors is decreasing the chances of revenue for the company, as the company is not being able to attract the customers towards the services that are being provided by them (Phillips and Moutinho 2014). Bupa aged care Pty. Ltd. Five Forces analysis Competitive rivalry There has been an increase in the level of competition in the profit sectors, as the number of acquisitions have increased within the industry. There has been an increase in the number of beds for the patients so that the competition among the aged care facilities can be intense. The competition has been intense due to the mergers and acquisitions that are taking place within the industry. The geographical positioning of the facilities is also providing competition, as the strategical locations of the company will help in attracting the patients towards their organizations (Radford, Shacklock and Bradley 2015). Threat of entrants The industry is very attractive in the market, which results in attracting many companies. The industry is moderately attractive, which helps in gaining potential entrants in to the aged care industry that may cause problems for the organizations that are present in the market. This is due to the fact that the cost of setting up the facilities is high and it is difficult for the organization in gaining a fair amount of profit margin within the current conditions that are present in the market (Chenoweth et al. 2014). Threat of substitutes There are many substitutes that are present for the private aged care facilities such as the public hospitals, which will gain importance due to the lack of the beds in the private facilities. The patients are kept under the tab of waiting list when they are not in a critical state so that the necessary patients can be checked on a priority basis. Day care hospitals are also substitutes, as they are technologically advanced that help in providing better care to the older people. The impact of technology is also high in this facility, as the organizations that are using the advanced methods will help in attracting more number of patients towards them. Therefore the threat of substitute within the industry is moderate (Skinner and Pocock 2014). Supplier power The aged care industry is dependent on a network of supplies that helps the companies in offering the best products and services to the customers. Most of the suppliers create a dominant impact on the economies of the industry. The suppliers provide all the finances and the capital requirements so that the facilities can have the necessary requirements within their organizations. The suppliers control the essential requirements that will help in increasing the competency of the organizations in a strategical manner. The nurses are also controlled by the suppliers, which provide them with the power of bargaining with the organizations (Chenoweth et al. 2014). Buyer power The buyers have the opportunity in dictating the prices and the purchases of the products and the services available within the industry. The loyalty of the customers plays an important role in influencing the sales of the products within the organization. The buyers are also attracted towards the alternatives that are being offered by the other companies at a cheaper rate, which also results in switching over to the new organizations (Skinner and Pocock 2014). Inghams enterprises Pty. Ltd. PESTLE analysis Political The government wants to make the greener as possible so that it can help in developing the new markets and reduce the emissions from the factories. This has led to the investment of product and services within the agriculture industry so that innovations can be done. The government has taken initiatives in reducing the Green House Gases that are accumulating in the environment due to the agricultural practices. There has been recent increase in the prices of food, which is due to the effect of the agriculture on a global manner. The poor weather has been affecting the agricultural industry, which has resulted in the intervention of the government (Hochman et al. 2013). Economic The financial situation within Australia is mainly affected due to the agricultural sector. The reduction in the budget has resulted in some cuts in the financial sector due to the agricultural businesses. This has result in creating a negative impact on the horticultural and the agricultural sector that is present within the country. The poor economy of the country has led to a fall in the foreign exchange rates, which has affected the revenues of the country. the prices of the agricultural products are increasing within the economy due to the intense competition of food supplies that are present within the economy (Anwar et al. 2013). Social Most of the consumers in the recent times are being encouraged to have a sustainable diet so that it can help them in balancing their metabolism in a better manner. The cost of the food products need to be reduced so that it can be available to the consumers in an easy manner. Most of the consumers are increasing their protein intakes so that it can increase the rate of sustainability of the consumers. The customers are targeting the niche markets so that they can get the best produce, which will help them in getting the best products due to the availability of many producers within the market (Rochecouste et al. 2015). Technological The agricultural sector has been using the latest and advanced technologies so that it can help in providing the best produce in the market. The use of the machineries has helped in producing more supplies so that it can benefit the farmers with a higher rate of profit (Smith and Sullivan 2014). Legal The bilateral agreements on trade have been influencing the flow of trade on a global manner so that the products can be exported to other countries that will help in increasing the foreign exchange rates. Complying with the legislative rules and regulations has resulted in increasing the cost, which the producers have to bear (Hochman et al. 2013). Environmental The Australian climate is rough, which has resulted in adapting to the situation of climate change by the farmers. Most of the farmers have to understand the importance of growing the crops in the right season so that it does not get hampered with the harsh weather conditions. The dry weather in some parts of the country has resulted in low production of agricultural products, which has taken a toll on the industry as well (Anwar et al. 2013). Reference List Anwar, M.R., Li Liu, D., Macadam, I. and Kelly, G., 2013. Adapting agriculture to climate change: a review.Theoretical and applied climatology,113(1-2), pp.225-245. Chenoweth, L., Merlyn, T., Jeon, Y.H., Tait, F. and Duffield, C., 2014. Attracting and retaining qualified nurses in aged and dementia care: Outcomes from an Australian study.Journal of Nursing Management,22(2), pp.234-247. Hochman, Z., Carberry, P.S., Robertson, M.J., Gaydon, D.S., Bell, L.W. and McIntosh, P.C., 2013. Prospects for ecological intensification of Australian agriculture.European Journal of Agronomy,44, pp.109-123. Moyle, B.D., Weiler, B. and Croy, G., 2013. Visitors perceptions of tourism impacts: Bruny and Magnetic Islands, Australia.Journal of Travel Research,52(3), pp.392-406. Phillips, P. and Moutinho, L., 2014. Critical review of strategic planning research in hospitality and tourism.Annals of Tourism Research,48, pp.96-120. Radford, K., Shacklock, K. and Bradley, G., 2015. Personal care workers in Australian aged care: retention and turnover intentions.Journal of nursing management,23(5), pp.557-566. Rochecouste, J.F., Dargusch, P., Cameron, D. and Smith, C., 2015. An analysis of the socio-economic factors influencing the adoption of conservation agriculture as a climate change mitigation activity in Australian dryland grain production.Agricultural Systems,135, pp.20-30. Skinner, N.J. and Pocock, B., 2014. The persistent challenge: Living, working and caring in Australia in 2014. Smith, H.F. and Sullivan, C.A., 2014. Ecosystem services within agricultural landscapesFarmers' perceptions.Ecological Economics,98, pp.72-80. Tsitsiloni, M., Grigoroudis, E. and Zopounidis, C., 2013. Service quality evaluation in the tourism industry: A SWOT analysis approach. InOptimization theory, decision making, and operations research applications(pp. 249-266). Springer, New York, NY.